Let's talk about lab water
Let's talk about lab water
We asked our Engineering and Industrialization Director Lee Underwood to talk us through the design principles of our latest product, PURELAB Chorus, in this guest blog.
There are millions of new product designs launched each year and at ELGA LabWater we ensure that our designs will stand the test of time by blending innovative concepts and technologies, aesthetics and market requirements to produce a desirable and most importantly useful product for our customers.
We took our inspiration for the product from changes in research contracts and the requirement for laboratories to be increasingly flexible, undertake multiple applications and operate in a sustainable, cost effective manner. With current higher volume water systems based on fixed solutions, there was a clear opportunity for an adaptable system to meet changing pure water requirements, fit individual laboratory spaces and improve customer choice. Our focus groups highlighted a requirement for better system communication, highly controllable dispensing and improved internal access.
The modular concept of PURELAB Chorus gave us a unique engineering challenge, but we were driven by the principle of design simplicity and purity. A dispense method that was unique and iconic was important, but central to the development was the quest to embody an emotional intelligence, using symbolism to represent the purity of the water being processed.
The final product design offers a simple architectural form broken by a pure white light that reflects the purity of the water it is producing.
We are incredibly proud of the PURELAB Chorus, which was painstakingly progressed from concept to reality and is now being used by scientists around the world. It was recently awarded the prestigious Gold A’ Design Award in the scientific instruments, medical devices and research equipment category.
The A’ award highlights and advocates good design, designers and design orientated companies. It offers an indication of quality and perfection in design. In total there were over 5000 entries from around the globe into the competition, and only a very small number of winners.
Congratulations to Lee and his team on the award.
We were inspired by this article to delve a bit more into the principles of product design, where we found out about Deiter Rams. Over the coming weeks in recognition of his eruditely articulated approach to product design (which we think still applies today) we will be posting a four part article, the first of which will take a look at how our latest product holds up to the test of his first principle that good design is innovative!